Youth Campaign Materials

Please use the following quick links to jump to the desired assets:

Youth Messaging
Program Flier
Social Assets
Video Assets
Web Banners
Posters
Wallet Cards

Connecting Youth Crisis Services Messaging
This copy can be used alongside any of the approved image assets.

Have you heard of the Below the Surfacecampaign? This awareness effort run by the Colorado Department of Human Services aims to help teens connect to and get support from Colorado Crisis Services by texting “TALK” to 38255. The line allows anyone to text 24/7 with a trained counselor on a personal, free, confidential line. Below the Surface was created by youth for youth who feel pressured to appear as if everything is fine, but just “below the surface” struggle with feelings of isolation, stress, anxiety and depression related to studies, drugs, alcohol, and relationships. The messaging tries to reassure young adults that it’s OK to ask for help, no one dealing with a mental health or substance use challenge is alone, and regardless of how big or small the challenge is, there is a trustworthy resource to turn to. Colorado Crisis Services is recruiting youth and trusted adults to share Below the Surface in their communities. Visit coloradocrisisservices.org/toolkit/youth-campaign/ to learn how to get involved in the Below the Surface youth leadership program, to access assets for publishing to your social media feeds, and to order or download free campaign materials.

Youth Leadership Program Flier

Youth Leadership Program Flier to solicit participation in a program offering young adults real-world experience working with the Below the Surface campaign.

Youth Discussion Guide

Discussion guide for the Below the Surface youth videos and campaign.

SOCIAL ASSETS

Below you will find image options and messaging options for use on social media platforms.

Facebook Posts

Instructions for posting to Facebook:
1. Download the IMAGE file to your hard drive
2. Use the “Upload Image” button in the link preview to replace the automatically generated image
3. Paste in COPY from below in Facebook status bar
4. Paste in LINK after COPY
5. Click “Post”

My Good Grades

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Copy/Link:
Sometimes anxiety lies below the surface. When you don't know where to turn for help with life's challenges, start here. For more information, click below. https://belowthesurfaceco.com/

I'm Happy

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Copy/Link:
Sometimes sadness lies below the surface. When you don't know where to turn for help with life's challenges, start here. For more information, click below. https://belowthesurfaceco.com/

My Life is Full

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Copy/Link:
Sometimes emptiness lies below the surface. When you don't know where to turn for help with life's challenges, start here. For more information, click below. https://belowthesurfaceco.com/

Instagram

Instructions for posting to Instagram:
1. Download the IMAGE file to your phone. You can download straight from this page if you're on your phone or download the image to your computer and deliver it to your phone via email or cloud service such as dropbox or google drive.
2. Open your Instagram app and create a new post.
3. Select the IMAGE you downloaded earlier.
4. Follow any further instructions within the app and continue to post.

Anxiety

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Good Grades