Colorado Crisis Services Youth Campaign Materials

Youth Messaging

Connecting Youth Crisis Services Messaging

This copy can be used alongside any of the approved image assets.

Have you heard of the Below The Surface campaign? This awareness effort run by the Colorado Department of Human Services aims to help teens connect to and get support from Colorado Crisis Services by texting “TALK” to 38255. The line allows anyone to text 24/7 with a trained counselor on a personal, free, confidential line. Below the Surface was created by youth for youth who feel pressured to appear as if everything is fine, but just “below the surface” struggle with feelings of isolation, stress, anxiety and depression related to studies, drugs, alcohol, and relationships. The messaging tries to reassure young adults that it’s OK to ask for help, no one dealing with a mental health or substance use challenge is alone, and regardless of how big or small the challenge is, there is a trustworthy resource to turn to. Colorado Crisis Services is recruiting youth and trusted adults to share Below the Surface in their communities. Visit Coloradocrisisservices.Org/Toolkit/Youth-Campaign/ to learn how to get involved in the Below the Surface youth leadership program, to access assets for publishing to your social media feeds, and to order or download free campaign materials.

Youth Discussion Guide

Discussion guide for the Below the Surface youth videos and campaign.

Youth Suicide Prevention Resource

Mental Health and Suicide Prevention: How to Talk to Children and Youth. Shareable resource from Office of Suicide Prevention and CDPHE for community outreach and support. Can be used in the event of a youth death by suicide or community tragedy.

Social Assets

Below you will find image options and messaging options for use on social media platforms.

COVID-19
I Dream Of Big Things But There’s No Reason To Get Out Of Bed
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Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

I’m Excited For My Future But I’m Afraid I’ll Never Get There
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Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

I See My Friends Every Day But Online Isn’t Enough
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Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

Video Chats Are Great At Making Me Miss How Things Used To Be
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Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

Excited To Get Back To Normal
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Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

Free Time
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Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

Equity, Diversity and Inclusion Messages
The World Finally Sees Me As Someone I'm Not
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Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

I'm Hopeful Things Are Changing Somewhere, Because They Aren't Here
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Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

All I Need Is My Family Because I Have Nowhere Else To Turn
Download

Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

The World Finally Sees Me And It's Just As A Stereotype
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Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

I Can See The Change, But I'm Not Sure It's For The Better
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Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

I Can Do It Alone Because I Don't See Another Option
Download

Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

I Lean On My Friends Because I Can't Trust Anybody Else
Download

Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

I'm Working Hard, But I'm Not Sure It'll Matter
Download

Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

Facebook Posts

Instructions for posting to Facebook:
1. Download the IMAGE file to your hard drive
2. Use the “Upload Image” button in the link preview to replace the automatically generated image
3. Paste in COPY from below in Facebook status bar
4. Paste in LINK after COPY
5. Click “Post”

My Good Grades
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Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

I’m Happy
Download

Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

My Life is Full
Download

Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

Instagram

Instructions for posting to Instagram:
1. Download the IMAGE file to your phone. You can download straight from this page if you’re on your phone or download the image to your computer and deliver it to your phone via email or cloud service such as dropbox or google drive.
2. Open your Instagram app and create a new post.
3. Select the IMAGE you downloaded earlier.
4. Follow any further instructions within the app and continue to post.

Anxiety
Download

Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

Good Grades
Download

Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

I’m Happy
Download

Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

My Life is Full
Download

Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

Anger
Download

Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

Betrayal
Download

Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

Betrayal 2
Download

Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

Drugs
Download

Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

Family
Download

Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

Download

Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

Download

Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

Download

Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

Download

Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

Download

Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

Download

Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

General
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Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

Download

Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

Download

Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

Overwhelmed
Download

Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

Download

Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

Download

Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

Sleep
Download

Copy/Link:
When you don’t know where to turn for help, start here. Every text conversation is free, confidential and available 24/7. https://belowthesurfaceco.com/

Video Assets

Friends :15
Download Video
Loneliness :15
Download Video
Involved :15
Download Video
In Love :15
Download Video
My Friends :15
Download Video
Confident :15
Download Video
Below the Surface – What to Expect Video
Download Video
Below The Surface Shorts
Nick :15
Download Video
Coping Shorts
Sometimes Pain :30
Download Video
Sometimes Struggle :30
Download Video
Sometimes Hurt :30
Download Video
Sometimes Hurt :15
Download Video
Sometimes Depression :15
Download Video
Teen Stories
3 Teen Stories 2:29
Download Video
Alex 2:50
Download Video
Stephen 2:37
Download Video
Zoe 2:50
Download Video
Below the Surface 101 by Colorado Youth Leaders
Download Video

Web Banners

160×600
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300×600
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300×250
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728×90
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Posters

My Life is Full
Download
My Good Grades
Download
I’ve Learned To Forgive
Download – 12.5″ x 17.5″

Wallet Cards

Download materials for printing and distribution.

Email Signatures

When using the Email Signatures, please be sure to hyperlink them to the Below the Surface website - coloradocrisisservices.org/below-the-surface

Video Call Backgrounds

Download materials for video call backgrounds.